Wednesday, August 26, 2020

Quality Management and Continuous Improvement Uni 1 DB SA Second Week Essay

Quality Management and Continuous Improvement Uni 1 DB SA Second Week - Essay Example ention costs the inn ought to benefit from preparing staff on utilizing the inn framework diminishing lead times, look at in and process times making the inn effective. For inside disappointment costs the lodging ought to guarantee all the room administrations have met the quality prerequisites and are promptly accessible at client change demands. This viably lessens lead time process and diminishes time during change demands process. For outer costs the inn ought to guarantee the all the administrations are accessible at registration and out occasions. To decide the expense of value for Hotel Escargo it’s critical to utilize the measurements such look at in and times, change demand process times and consumer loyalty. Instances of cost of value under evaluation incorporate a recommendation box cost for clients to give input on administrations got. For avoidance costs incorporate preparing and instruction of staff for specialized utilization of inn frameworks (Shelton, 2014). For inward disappointment costs incorporate gear and framework disappointment expenses to meet frameworks disappointments viably. For outside expense incorporate protests cost to opportune arrangement with client

Saturday, August 22, 2020

Marketing an Introduction Essay Example for Free

Promoting an Introduction Essay Miniaturized scale condition Advertising the executives their responsibility is to fabricate solid associations with clients by making client worth and fulfillment. Be that as it may, advertising administrators can't do this by itself. Showcasing achievement will require building associations with other organization divisions, providers , advertising middle people , clients , contenders and different publics. The organization Promoting chiefs must work intimately with other organization offices. Different divisions affect the showcasing offices plans and activities. These capacities must â€Å"think consumer†. Providers Providers structure a significant connection in the company’s generally speaking client esteem conveyance framework. They give the assets required by the organization to create its products and ventures. Provider issues can truly influence advertising. Rising gracefully expenses may compel cost expands that can hurt the company’s deals volume. Advertisers fabricate solid associations with its providers. Promoting middle people Showcasing middle people help the organization to advance , sell and convey its items to definite purchasers. Incorporates affiliates , physical appropriation firms , showcasing administrations offices and money related go-betweens. * Resellers : appropriation channel firms that help the organization discover clients or make deals for them. These incorporate wholesalers and retailers who purchase and exchange stock. * Physical dispersion firms : Help the organization to stock and move merchandise from their places of source to their goals. * Marketing administrations offices : Marketing research firms , publicizing organizations , media firms , and showcasing counseling firms. * Financial mediators : Banks , credit organizations , insurance agencies and other monetary foundations or protection establishments against the dangers related with the purchasing and selling of merchandise. Today’s advertisers know the significance of working with their delegates as accomplices. Contenders An organization must give more prominent client worth and fulfillment than its rivals do. Advertisers need to accomplish more than essentially adjust to the necessities of their clients. You need a procedure as a firm. Publics Open is any gathering that has a real or potential enthusiasm for or sway on an organization’s capacity to accomplish its destinations. There are seven kinds of publics 1) Financial publics : This gathering impacts the company’s capacity to get finances 2) Media publics : This gathering conveys news , highlights and publication conclusion. 3) Government publics : Management must consider government advancements. (Item wellbeing , truth in publicizing and different issues) 4) Citizen-activity open : A company’s advertising choices might be addressed by purchaser associations , natural gatherings , minority gatherings and others. PR can assist with keeping in contact with customers and resident gatherings 5) Local publics : Relation with neighborhood occupants and network associations. 6) General open : The overall population and their feelings and the organization and their items 7) Internal publics : Workers , supervisors , volunteers and the top managerial staff. Clients Clients are the most significant on-screen characters in the company’s smaller scale condition. The primary concern is to serve the buyer and make them your client. 1) Consumer showcase : Households and people 2) Business advertise :purchase products or administrations for additional preparing. 3) affiliate markets : Buy merchandise or administrations to exchange it at a benefit 4) Government markets : Buy products or administrations to create publics administrations or move the merchandise to the individuals who need them. 5) International markets : Buyers in different nations could be purchasers , business , affiliates and governments. Full scale condition Outer variables that might be a danger to an organization. There are 6 large scale natural components: Segment Demography is the investigation of human populaces as far as size , thickness , area , age , sexual orientation , race , occupation and different insights. Demography hugy affects advertising since it includes individuals and individuals make up business sectors. The world ‘s huge and profoundly differing populace presents the two chances and difficulties. Advertisers need to keep a nearby watch on the segment patterns and improvements in their business sectors , at home and abroad. Ages : * Baby boomers : Born between 1946-1964. One of the most remarkable powers molding the showcasing condition. They have had numerous great years yet now with a sharp decrease in stock costs and home estimations , many children of post war America are currently spending all the more cautiously and wanting to work longer. * Generation X : Born between 1965-1976. They lie in the shadow of the children of post war America. Not materialistic. Original of parental separation and working mothers. â€Å"The MTV generation†. They are spending all the more cautiously. Numerous organizations are centering one Generation X als target portion. * Millennials/Generation Y : Born between 1977-2000 This gathering incorporates a few age accomplices Tweens (9-12) Youngsters (13-18) Youthful grown-ups (19-32) With a major buy power they are an alluring business sector for business. This age is familiar with the computerized innovation. They don’t grasp innovation , it is a lifestyle. Generational Marketing : Do advertisers need to make various items for every age ? Characterizing individuals by their birthdate might be less viable than fragmenting them by their way of life , life stage or the basic qualities they look for in items they purchase. The customary family has vanished and advertisers should progressively consider the uncommon needs of non-conventional families , in light of the fact that they are currently developing more quickly than customary families. Each gathering has particular needs and purchasing propensities. Geographic movements : People move constantly. Such populace shifts premium advertisers since individuals in various areas purchase in an unexpected way. (Relocation from North to South , East to West , City to rural territories and so on) Better instructed populace : The rising number of knowledgeable individuals will expand the interest for quality items , books , magazines, travel , PCs and internet providers. Expanding assorted variety : Countries shift in their ethnic and racial make up. One country has only one culture and another country has heaps of societies inside their own way of life. Advertisers need to consider these days. They make items to at least one gatherings. In any case, it can likewise be contrasts in your sexual direction that advertisers consider. Another decent variety portion is for grown-ups with incapacities. Advertisers make the most of chances in quickly developing fragments. Financial Environment Comprises of variables that influence purchaser buying force and spending designs. Advertisers must give close consideration to significant patterns and customer spending designs. Countries differ enormously in their levels and dispersion of pay. A few nations have modern economies , which comprise rich markets for various sorts of products. Resource economies : They expend the vast majority of their own agrarian and mechanical products. In the middle of are creating economies which can offer extraordinary promoting oppurtunities for the correct sort of items. Changes in pay and spending : People could go through heaps of cash until the financial emergency appeared. The monetary emergency has been mentally tweaking following 25 years of thriving. Individuals live back to essential and embraced their way of life , and their spending design. Advertisers are currently attempting to give individuals great quality at a decent and reasonable cost. Advertisers should focus on salary circulation just as pay levels. Changing buyer spending designs : Consumers of various salary levels have diverse spending designs. Engel’s law : When the salary increments , the rate spent on food decreases , the rate spent on lodging stays consistent and the rate spent on most different classifications and that committed to investment funds increment. Indigenous habitat Includes the normal assets that are required as contributions by advertisers or that are influenced by promoting exercises. Ecological concerns have developed the most recent three decades. A dangerous atmospheric devation is a hot issue. Advertisers ought to know about a few patterns in the regular habitat. First includes developing deficiencies of crude material, for example, water contamination and air contamination. Second is expanded contamination : The business will amost consistently harm the nature of the regular habitat ( Chemical and atomic squanders) Third pattern is expanded government mediation in common asset the executives. One government minds more than the other. Today organizations are creating procedures and practices that help ecological manageability a push to make a world economy that the planet can bolster uncertainly. The purchaser reacts with an expanding interest for natural mindful items. Different organizations are creating recyclable or biodegradable bundling , reused materials and parts , better contamination controls , and more vitality effective activities. Innovative condition The innovative condition is maybe the most sensational power now , molding our fate. Innovation has made supernatural occurrences with medications , medical procedure , hardware and web. Yet in addition repulsions as atomic weapons m synthetic weapons and ambush rifles. The innovative condition changes quickly. New advances makes new markets and openings. Anyway every new innovation replaces an old one. Advertisers should stay up with the latest or soon their items will be obsolete. As items and innovation become increasingly unpredictable , the open has to realize that these are protected. In this way the administration offices examine and boycott conceivably risky items. Political and Social Environment Advertising choices are solid influenced by improvements in the world of politics. It comprises laws , government offices and weight bunches that impact or cutoff different organizat

Friday, August 21, 2020

Dont Be Afraid

Dont Be Afraid Here we are, afraid of losing what we have all the time, holding on to it so tight that not a soul can touch it. We think by hiding it from the world, its hidden and its ours. Nothing is. Nothing ever will be. For, nothing ever was.If you think there is anything that you have, thats yours, be it money, a house, a job, or a girlfriend its nothing but an illusion. Itll all disappear in one blow. One blow, my man.Here we are, so insecure that we are afraid of re-starting our lives, so we just carry on trying to sort out the current mess. The thought that we should give it all up and just start all over with nothing might cross our minds some time, sure, but we get scared and we push away anything that scares us. There is nothing I can ever achieve or gain that I cannot lose, in a matter of seconds. You have never gained enough to not be able to lose it all, in just a few minutes. What you think is yours, was never yours and will never be yours. Whatever you make here, you leave here. You came naked and youre going to go back naked.So what are you afraid of?Let all be lost. Let them take away everything. As long as you have your heart beating strong, as long as you have your nostrils working fine, as long as the blood flows in your veins, you will live, you will breathe and you can get it all back again and again. For, if you can do it once, you can damn well do it again. Its just a game we play Life.By Rohit Wadhwaney

Sunday, May 24, 2020

John F Kennedy’s Inaugural Address - 778 Words

John F Kennedy’s Inaugural address Throughout John F. Kennedy’s inaugural address, Kennedy used a variation of rhetoric styles and diction in order to persuade his audience that all human beings should cohesively act as one to further human rights worldwide. On the 20th January 1961 John Fitzgerald Kennedy became America’s youngest president and became the first Catholic head of state. Against a backdrop of snow and sunshine Over 20,000 people gathered together to witness the event. After removing his topcoat, Kennedy delivered what has become a landmark inaugural address. His audience reached out to him as he seduced them with his use of language and bible references which lead to people to see him as a Christ like figure .He planned to both inspire the nation and to send a message abroad signaling the challenges of the cold war and his hope for peace in this nuclear time era. The finely crafted speech had been revised thoroughly by Kennedy and his close advisor Sorensen until he was satisfied. Kennedy’s speech was quite short with 1,300 words and it was made up of short phrases and words much like Lincoln’s famous speech. Kennedy evoked a sense of security and a spirit of idealism towards the end through clever manipulation when Kennedy beckoned on all Americans to service and sacrifice; ―’ And so, my fellow Americans: ask not what your country can do for you – ask what you can do for your country.’ What this statement meant to the people was a totally rethinking ofShow MoreRelatedJohn F. Kennedys Inaugural Address1049 Words   |  5 PagesJohn F. Kennedy’s Inaugural Address Ceremonial speeches are given to mark ceremonial events and help a society move beyond their differences. John F. Kennedy gave a ceremonial speech, his inaugural address, on January 20th, 1961, marking one of the most historic speeches in time. In John F. Kennedy’s Inaugural Address speech, that is being evaluated today, the author uses social cohesion as a call for the nation to give back to the country, as we should do of course, and to ask, and expect lessRead MorePublic Service: John F. Kennedys Inaugural Address1219 Words   |  5 PagesPresident John F. Kennedy’s Inaugural Address is considered one of the greatest speeches in history and one of the shortest Inaugural Addresses at just 15 minutes. He attempts to build up America’s pride and calls the nation to support their country. He describes these goals using a variety of rhetorical devices to increase public reaction. His short but powerful speech gives comfort to an American public fearful of war. John Fitzgerald Kennedy was born May 29, 1917, into a new wealthy CatholicRead MoreRhetorical Analysis Of John F. Kennedys Inaugural Address731 Words   |  3 PagesRhetorical Analysis of John F. Kennedy’s Inaugural Address Throughout the history of the United States, presidents have used the inaugural address to outline both domestic and global events that challenge the citizens. John F. Kennedy’s induction into the presidency in 1961 was most exemplary of this. Taking place during ongoing tension between the capitalist west and communist east, people feared the mass destruction that could occur with another World War. Kennedy assured the American people whoRead MoreRhetorical Devices In President John F. Kennedys 1961 Inaugural Address935 Words   |  4 PagesIn the legendary words of President John Fitzgerald Kennedy, â€Å"Ask not what your country can do for you; ask what you can do for your country.† Though the quote may appear simple, its rhetoric makes it one of the most memorable components of his speech’s message. Kennedy conveys that, in partnership with the audience, he will advance the American people and people abroad. President Kennedy’s 1961 Inaugural Address included several rhetorical devices are utilized to create effects within the audienceRead MoreEssay about John F. Kennedy Analysis704 Words   |  3 Pagesï » ¿Leah Moore JFK Inaugural Address Analysis President John F. Kennedy gave his inaugural address on a January afternoon in 1961. His speech includes many rhetorical devices—included to help convey Kennedy’s subject to his audience. The subject is that human rights are determined by God, rather than the government. Some rhetorical devices Kennedy uses are parallelism, anaphora, and hortative sentences. John F. Kennedy’s use of rhetorical devices within his inaugural address help him convey his messageRead MoreLeslie Cardoso. Leslie Cardoso. Ap English 3. P.3.1082 Words   |  5 PagesCardoso Ap English 3 p.3   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The JFK Inaugural Address On January 20, 1961, John Fitzgerald Kennedy delivered one of America s few standout inaugural addresses and one of the finest speeches in American history. By invoking the American dream and extending its promise to the rest of the world, Kennedy s speech was an inspirational call to action that resonates even today. John Fitzgerald Kennedy’s Inaugural Address, The article â€Å"Inside Kennedy’s Inauguration, 50 Years on†, and a photographRead MoreThe Rhetorical Analysis Of John F. Kennedy839 Words   |  4 Pages On January 20, 1961, John Fitzgerald Kennedy became the youngest man to possess presidency in the United States of America. As a young, wealthy man Kennedy rapidly climbed the political ladder by initially representing a working class Boston district in the United States Congress, then continuing on to the House of Representatives, followed by the United States Senate, and ending with the victorious defeat of his presidential opponent, to become the 35th president of the United States. AccordingRead MoreRhetorical Analysis Of John F. Kennedys Speech746 Words   |  3 Pages John Fitzgerald Kennedy was born on May 29, 1917, in Brookline, Massachusetts. As a young man Kennedy rapidly climbed the political latter by initially representing a working class Boston district in the United States Congress, then escalated to the House of Representatives, followed by the United States Senate, and ending with the victorious defeat of his presidential opponent, to become the 35th president of the United States of America. According to theatlantic.com, Kennedy was so wellRead MoreRhetorical Analysis Of John F. Kennedy s Inaugural Address971 Words   |  4 PagesA Rhetorical Analysis of John F. Kennedy’s Inaugural Address By 1961, The United States of America was struggling with racial tension and social inequalities, while fighting communism internationally and protecting the public from the weapons and devices of our adversaries abroad. Confusion and fear had invaded the minds of the American people as the cold war neared its pinnacle; they were desperate for a strong, reassuring leader. John F. Kennedy provided this reassurance when he addressed the nationRead MoreDreams of John F. Kennedy700 Words   |  3 PagesInaugural Address: The Dreams of John F. Kennedy John Fitzgerald Kennedy; even today 50 years after his death, his name still inspires Americans and others around the globe. President Kennedy was elected in 1960; this was the start of a new decade and a new generation and was a time of great change in our nation. Kennedy was the youngest U.S. president in our history and when sworn into office spoke his Inaugural Address. His Inaugural speech addresses many problems faced by Americans and many other

Thursday, May 14, 2020

Disney s Ethical Conduct Comprises The Statement

Disney’s ethical conduct comprises the statement, â€Å"We believe that acting in an ethical manner and with respect for human rights is core to being a good corporate citizen,† (The Walt Disney Company). They also say that they strive to follow the law in all means necessary and that their goals include the following: â€Å"disclose relevant citizenship information in a timely manner; integrate citizenship into the day to day decision making of leadership; engage with our stakeholders on a regular basis; integrate citizenship into the responsibilities of every Disney employee; and respect human rights within our operations,† (China Labor Watch). Instead of Disney actually running the factories themselves, they outsource factories all around the†¦show more content†¦based Disney licensee, decided to shut it down altogether instead of just obliging the code of conducts which led to more than 2000 people suffering an immediate layoff. Disney publicly annou nced that the shutdown was due to the political instability level in Haiti and committed to staying silent so it wouldn’t get publicized. It then relocated to China (Disney’s Sad Sweatshop History). The Hung Hing, Yiuwah, and Nord Race are three factories in China that produce consumer products for Disney. Liu Pan, a 17 year old worker at Yiuwah, was crushed to death in 2009 by a paper crusher machine that he was operating. The machines being used were very old, outdated, and have no safety device besides the employee’s own cautiousness. Wounded accidents take place at these factories at a shockingly high rate. Everyone has to work on these machines day and night, including the children as young as 13 and the older workers up to 80 years old. One month after the accident, Disney responded by refusing to cease any new orders from Yiuwah until the conditions were approved. China Labor Watch and the France-based Peuples Solidaires started a campaign pressuring Disn ey to make changes to the factories and to face the public. This generated an outcome of thousands of letters from the stakeholders to Disney. The China Labor Watch also suspected that the audit system Disney had been

Wednesday, May 6, 2020

Slavery And The Removal Of The Indians - 1497 Words

Without slavery and a proper way to control native americans living on american land then there can be no stable economy. America is based upon land and what can be gained from it. Slaves work the land and indians run amuck on the land. So to justify both slavery and the removal of the indians: Slavery is the basis of the revenue from the south, and to abolish slavery will lead to a destabilization of the economy and destroy the freedoms that are trying to be achieved. Native Americans are uncontrollable and dangerous without proper enforcement from the american government. Frederick Douglas lived his life in slavery and witnessed the cruelty of a slave s life. White slave masters are power hungry and vicious. Before the arguments are†¦show more content†¦Western europe needs America for trade. A Lot of the food that is used by the europeans is grown by the south. And so without Slavery Western europe will starve. (Fitzhugh, Canibals, 3) Now it might be said that it would be easier and more humane to free the slaves and pay them. But the answer for that is simple. Slaves are seen as Capital there is no need say in an economic downturn to get rid of slaves as there would be for paid workmen. To turn out a slave is to lose money. (Fitzhugh, Sociology, 1) Then there is the fact that a lot of Americans lower class white men are in poverty. They do not have enough food, enough clothing, or enough shelter. The condition of these people is worse than the slaves. Slaves are brought from the wild confines of Africa to live in comfort in America. (Fitzhugh, Sociology, 2) Slaves are hard workers, the are better at working in the climate of the south than those europeans that try and work the land. Sure it would be better to free them and pay them if we were in a place like england which has little land and lots of people. But in America it is opposite, there is tons of land and little people. If slaves are free what is to stop them from going and finding their own land? If that happens it will destroy the economy. It is better to have 1 plantation with 100 workers rather than have 100 plantations with 1 worker. The latter example will gain less income and the economy will fail destroyingShow MoreRelatedEssay about The Jacksonian Era1638 Words   |  7 PagesThree specific ways in which American expansion shaped the Jacksonian period was through the advancement of technology, by way of slavery, and the Indian Removal Act. Jackson used any political and economic means necessary in order to see American frontier regions expand across the nation. Jackson’s Indian Removal policy had some of the most important consequences and paved the way toward American expansion. In the beginning of the Jacksonian era, colonial Americans’ settlements had not yet extendedRead MoreRed, White, and Black Essay1123 Words   |  5 Pagesinstitution of slavery was a return investment venture for southern planters in their greed for the production of more staple crops. Many white Americans led extravagant lifestyles from the large incomes they received from the labors of their property. Also, the controversy over removing the Native American’s from their lands portrayed the voracity in which the European Americans afflicted upon the native civilizations during the antebellum United States. The Indian Removal Act and Slavery, together withRead MoreThe Rise Of Democracy By James Monroe921 Words   |  4 Pagescontributed to the shape of the government today. James Monroe was President shortly after the war of 1812 and had the honor of embarking in the â€Å"Era of Good Feelings†. During his term, slavery disputes in the South brought about multiple different issues. The South was pro-slavery and the North was anti-slavery. This divided opinion separated the unity that America desired. Also during this time, the steam power printing press was invented and it gave the Union a faster way print and communicateRead MoreMississippi History: Indian Removal Act, 13th Amendment, and Reverend George Lee655 Words   |  3 Pagesof many events, government actions, cultural changes, and writers. Indian Act Removal Act, 13th Amendment, and Reverend George Lee played a big impact Mississippi current status. The Removals of Indians increased the Europeans power and lessened the Indian population. The 13th Amendment abolished slavery. Reverend George Lee was shot down for urging blacks to vote. All these contributed to Mississippi History. The Indian Removal Act was signed into law by President Andrew Jackson on May 28, 1830Read MorePolitical Figures Henry Clay And Andrew Jackson1232 Words   |  5 PagesAmerica’s future as well as promoted economic development. During the mid 1800’s, many changes were happening in the nation. To start off, economic development was a major concern. The Cotton Kingdom was becoming dominant in the Southern economy and slavery was still expanding. Andrew Jackson â€Å"and his supporters† believed â€Å"that the growing wealth and power of the business community might erode the equality† of most citizens (Watson 2). In other words feeling that people were becoming too obsessive onRead MoreCivil War Paper832 Words   |  4 PagesIsland and was one of the wealthiest plantation owners. The South also followed the Culture of Deference. They believed that God put them in their places on purpose and that they should follow as He had planned. They relied on the bible to justify slavery. The northern communities, on the other hand, wanted change. They were not stagnant like the southern communities. With the Market Revolution came many new inventions. Communication and transportation opened up. T he Erie Canal, finished in 1825, wasRead MorePhilosophy Of The Enlightenment1276 Words   |  6 Pagesphilosophy strongly influenced Jefferson’s ideas about freedom and slavery. Those who supported slavery stated that liberty was a natural human right. The Enlightenment Age major ideas were to promote a confidence in mental analysis and reason so that it would bring happiness and allow humanity to progress.   Ã‚  Ã‚   Thomas Jefferson considered the Declaration of Independence as one of his greatest achievements. Jefferson saw slavery as evil, even though he continued the practice of slave ownership. ThomasRead MoreThe American Civil War Was A Death Filled Four Years1243 Words   |  5 Pagesand the south. The north is called the Union army, and the south the Confederate army. Leading up to the beginning of the war tensions were high after Abraham Lincoln was elected president of the United States. Lincoln was not in favor of slavery, and slavery was one of the main resources of the south. Without slaves many of the southern land owners would be out of virtually free labor. Having to pay people to work the fields would significantly cut into their profits. Lincoln was not elected presidentRead MoreManifest Destiny, The Haitian Revolution, Louisiana Purchase, And The Removal Of Native American1227 Words   |  5 Pagesnorth there seem to be an â€Å"end of slavery. Due to the nort h â€Å"ending slavery† white American were now competing not only with African Americans but as well the massive immigrants that were coming to America. Manifest destiny could have not occurred in the best time were average Americans wanted to own farms and land. Thus, manifest destiny, the Haitian revolution, the Louisiana Purchase, the removal of Native American shares common themes of expansion of slavery, territory and white superiority leadingRead MoreEssay on A Noncolor Blind Society1458 Words   |  6 Pagesresearched mainly the Bible and came to a conclusion that there were two separate races with Christians and Jews on one side and other races such as Indians, Africans, and Asians on the other. Christians and Jews were thought of as being above the rest because they were fully humans and significant in the eyes of God. (147) This belief was used to justify slavery, an institution that enslaved Africans to Virginia. English colonists argued that Africans were alread y slaves because they were savages, sloths

Tuesday, May 5, 2020

In the first crusade a man by the name of Godfrey Essay Example For Students

In the first crusade a man by the name of Godfrey Essay of Bouillon and other french lords led the way. They marched from Constantinople and they went through some lands that were claimed by the Seljuk Turks to get to Antioch. Battles with isolated turkic forces happened along the way until Godfrey of Bouillons brother set up the first crusade in Edessa. The Crusaders eventually captured Antioch their progress was slowed because of some inconvenience between themselves and on August 1908 was when they reached jerusalem. Godfrey dies and Baldwin leaves Edessa to become the first king of the Jerusalem, the Christian Kingdom. Most who survived the trip returned home. After the first crusade european lords tried to secure their rule over the states conquered by the first crusaders, but when muslim forces came back and attacked Edessa the Knights Templar, the Teutonic Knights, and the Knights Hospitaller rode under the banner of the second crusade. The two monarchs of Emperor Conrad III of Germany and King Louis VII of France, pledged to the cause and both of them led armies into the Holy Land. The crusader instead of focusing on Edessa, led an attack on Damascus and it turned out to be a failure. Many crusaders returned home, the ones who stayed were focused on defending the Kingdom of Jerusalem meanwhile the muslim forces were becoming more power and enclosed them in a circle. In the middle of the 12th century, the Turkic ruler Saladin volunteered to lead the Seljuks and managed to unite the broken apart muslim armies of North Africa and Southwest Asia. Saladin thought that the Christian armies were in the wrong and strongly agreed to have them evicted. At the moment Saladin conquered Jerusalem, a request for another crusade was called for all around europe. The request caused three kings to come forward, King Phillip II of France, Emperor Frederick Barbarossa of Germany, and King Richard I of England. Those were the three who led this Third Crusade which accomplished very little. Emperor Frederick Barbarossa died on the way of the crusade, King Phillip returned back home after the capture of Acre the only one of the three who stayed was King Richard who became known as Richard the Lionheart. King Richard led many attacks to Jerusalem but was never able to take over city. 1198, Pope Innocent III calls for a new crusade but it was not because of events happening in the Holy Land but out of desire to elevate the papacy but it didnt achieve to rouse any monarchs. This crusade was led mostly by French knights, and they set out towards the Holy Land. The Venetian Lords did nothing but distract the French Knights on their journey to the Holy Land by convincing them to take over the wealth and splendor of Eastern Orthodox Constantinople instead. So now, the fourth crusade took over the capital of the Byzantine Empire which was a Christian city. Most of the crusades that came after the fourth crusade were poor, they were horribly organized and they had very little support. The fifth crusade, led by King Andrew II of Hungary, traveled first to the Holy Land and after he went to Egypt, but he failed. The sixth crusade led by Frederick II of the Holy Roman Empire, was the most successful after the fourth crusade. Fredericks troops reclaimed Jerusalem in 1228. But unfortunately the kingdom was plagued by civil war which made them weak in their interior structure which allowed the Muslim armies to attack.